Sunday, June 29, 2025

Cesim Global Challenge Winning Strategy Series - CESIM GUIDE VVIP9

 

Cesim Global Challenge Winning Strategy Series

Hello, and welcome back to our Cesim Global Challenge Winning Strategy Series. In this comprehensive session, I'm going to walk you through the Top 10 Winning Tips to help you dominate the Cesim simulation across all markets – the U.S., Asia, and Europe.

This video will focus on Season 41, but the insights and strategies are applicable to any round and will serve as your foundation to win the game from the early rounds to the final.

Let’s dive into these 10 powerful tips step-by-step to help you outperform competitors and maximize your team’s performance.


🔹 Winning Tip #1: Analyze Unit Sales (Unit Results) of All Companies

Before making any decision, the first thing you need to do is analyze unit sales from the previous round.
Check the unit results (unit reso) for each product in each market — USA, Asia, and Europe.

Look at:

  • Your company’s unit sales
  • Competitors’ unit sales
  • Market shares
  • Price points
  • Product features

Why is this important?
Because unit sales tell you how the market responded to product features and pricing in the previous round.
If a competitor sold more units than you at a similar price, it often means their product had better features or higher perceived value.

Use this insight to plan your forecast for the next round and adjust your product accordingly.


🔹 Winning Tip #2: Deep Dive into Financial Statements

Next, open the financial statement report.
It’s a goldmine of information you should always review before setting decisions.

Here’s what to check:

  • Sales revenue by region
  • INDD (R&D) costs
  • Promotion expenses
  • Cost of goods sold (COGS)
  • Profit margins
  • Net income

This will give you a clear picture of where your money is going, which regions are performing best, and how much you’re spending on features, logistics, and promotion.

Use this to identify inefficiencies and optimize spending next round.


🔹 Winning Tip #3: Study the Market Report Carefully

The market report gives insights into your competitors’ strategy and overall market behavior.

Key items to review:

  • Prices offered by all competitors
  • Number of features in each product
  • Estimated demand
  • Average selling price per region

Compare your offering with the market average and competitor performance.
This will help you understand:

  • Are you overpricing or underpricing your product?
  • Are your features competitive enough?
  • How much are customers willing to pay?

This data is essential for accurate forecasting and strategic pricing in the next round.


🔹 Winning Tip #4: Evaluate the Market Outlook and Growth Trends

The market outlook section forecasts demand growth across each region.

Example:

  • U.S. may grow by 10%
  • Asia by 20%
  • Europe by 5%

Why is this critical?
Because you want to prioritize production and marketing efforts in high-growth regions.
Don’t spread your resources evenly – allocate based on opportunity.

Use growth rates to adjust demand forecasts, marketing spend, and product distribution accordingly.


🔹 Winning Tip #5: Understand Regional Demand in Detail

Now that you’ve identified growth regions, break down the exact demand per region and per product type.

This will help you:

  • Avoid underproduction or overproduction
  • Avoid lost sales due to inventory shortage
  • Reduce excess inventory and storage cost

Use historical data + growth outlook to project realistic demand for each region.
Then adjust your production strategy accordingly.


🔹 Winning Tip #6: Set a Smart Production Plan

Your production decisions must align with forecasted demand.

Here’s how to do it right:

  • Calculate total forecasted demand across 3 markets
  • Adjust production within your internal capacity
  • Use outsourcing only when internal capacity is not enough
  • Keep a balance – too much outsourcing may increase cost per unit

Let’s say you have 3,600 internal units and outsourcing allows 2,180 more. That gives you around 5,780 units to distribute across markets.

Also, don’t try to sell too many different product types early.
Focus on Take 1 and Take 2, the first two product types, to ensure strong performance and healthy margins before expanding to other types in later rounds.


🔹 Winning Tip #7: Optimize R&D (INDD) Investment

R&D (or INDD in Cesim) affects:

  • Number of product features
  • Customer satisfaction
  • Sales performance

Check how many features competitors had when they sold well.
Then adjust your R&D spend to match or slightly exceed their feature set while staying cost-effective.

Don’t overinvest in features that the market doesn’t value – base your upgrades on what customers in each region care about most.


🔹 Winning Tip #8: Make Strategic Marketing Decisions

Marketing is one of the most powerful tools to influence performance.

Focus on:

  • Setting the right price per region
  • Defining number of features per product
  • Promotion budget per product, per region
  • Estimating gross profit per product

Here’s the formula:

  1. Estimate demand → forecast sales
  2. Set competitive price → calculate expected revenue
  3. Subtract unit cost → find profit margin

Also, remember: each region can sell up to 2 product types.
Make sure both are well-priced, well-promoted, and feature-rich enough to appeal to regional customers.

Marketing drives sales immediately, so every adjustment counts.


🔹 Winning Tip #9: Plan Logistics Carefully

Now comes logistics – where many teams lose profits.

Key decisions:

  • Where are you producing?
  • Which regions are you supplying?
  • Are you using the most efficient routes?

You must set:

  • Production center (e.g., Asia)
  • Export plans (e.g., Asia → Europe, Asia → USA)
  • Inventory control

Double-check:

  • Domestic production quantity
  • Outsourced production
  • Total supply vs. regional demand
  • Inventory balance

The goal is to minimize shipping and handling costs while meeting demand without running out of stock.


🔹 Winning Tip #10: Take Smart Financial Decisions

Your finance panel involves:

  • Loan repayment
  • Issuing or buying back shares
  • Dividend payments
  • Cash reserve management

Here's what to do:

  • Repay loans if interest is too high
  • Only issue shares if you urgently need funds
  • Pay dividends if you have surplus profit (boosts stock price)
  • Ensure positive cash flow at the end of each round

Also, check your pro forma income statement before submitting:

  • Revenue growth
  • Profit trend
  • Total cost structure
  • Inventory and receivables
  • End-of-round cash

Use it to validate your decisions. If your revenue or profit dropped compared to previous rounds, go back and reassess marketing, pricing, or production.


📘 Bonus Tips and Resources

To help you succeed even more, we offer:

Also, we have detailed videos breaking down each of the 10 winning tips:

  1. Financial Analysis
  2. Market Report Review
  3. Market Outlook & Growth Trends
  4. Regional Demand Forecast
  5. Production Planning
  6. R&D Strategy
  7. Marketing Decisions
  8. Logistics & Distribution
  9. Finance & Cash Management
  10. Final Validation & Submission

Each one walks through real examples so you can apply them directly in your simulation.


Final Words – How to Win Cesim

If you apply these 10 strategies consistently from Round 1 to Round 8 or 10, you will:

  • Maximize market share
  • Outperform competitors
  • Maintain healthy profits
  • Keep cash flow under control
  • Grow shareholder value

Cesim is not about guessing – it's about data-driven decisions. Use reports, cross-check performance, and stay focused on your long-term goal.

If you have any questions, don’t hesitate to email us at cesimhelp2020@gmail.com. We’re here to help.

Good luck, and I’ll see you in the next video!


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Cesim Global Challenge simulation – Round 3 strategy - CESIM GUIDE VVIP8

 

Cesim Global Challenge simulation – Round 3 strategy.


Hello everyone, and welcome back to our CESIM Global Challenge simulation training. In this session, we’ll walk through Round 3 strategies and provide the Top 10 Winning Tips to help you and your team outperform competitors and win this complex but rewarding simulation.

Whether you’re playing as part of your business school curriculum, an MBA course, or for strategic practice, this guide is designed to optimize your decision-making, improve team collaboration, and deliver results across all regions: USA, Europe, and Asia-Pacific.

Let’s begin with the core focus of Round 3 – using data from the past to make smarter, more data-driven forecasts for your current decisions. We’ll analyze sales reports, cost structures, market trends, and competitive insights to help you build a winning edge.


🏆 Tip 1: Start with Last Round’s Actual Sales Volumes

Your first key action is to analyze the number of units sold in Round 2 across all markets and technologies. This gives you a base reference for Round 3 planning.

Let’s look at the real data:

  • In the USA, we sold about 13,600 units of Tech 1.
  • In Asia-Pacific, nearly 28,000 units – that’s more than double.
  • In Europe, we had around 14,500 units sold.

💡 These numbers are essential because they directly inform your forecast for Round 3. Copy these values into a spreadsheet or forecasting template so you can track how your demand is trending.

Also, calculate the average selling prices and identify if your pricing strategy last round was too aggressive or conservative.

Now let’s look at cost of production. For example:

  • Tech 1 has a cost of around $75/unit,
  • Tech 2 may be significantly higher.

You also need to track plant utilization. In our case, factory capacity was 108,000 units, and we used 71.2%. That’s a great benchmark – it means you still have room to grow without immediate capital investment.


💡 Tip 2: Analyze Financial Statements and Competitor Performance

The next step is to dive into the financial reports. This includes your Income Statement, Cash Flow, and Balance Sheet, but more importantly — the comparison with other teams.

From the leaderboard or financial summary:

  • Look at sales revenues of all teams. Which teams are leading in revenue?
  • Identify which teams are profitable despite lower revenue — they are managing costs better.

For example:

  • Team Green may have high sales but low profit due to excessive costs.
  • Team Pink could be spending a lot on R&D or promotions, which might hurt margins.

Also, look at R&D investments. Some top-performing teams spend wisely (about $100k–$200k per product line), while others overspend without result. Balance your R&D across regions and technologies.

Lastly, review promotion budgets. For example:

  • Team Ultra is overspending on promotions but not converting that into sales.
  • Smart teams optimize promotion spending and achieve better ROI.

💬 Recommendation: Consider increasing promotion budgets for Tech 2 if you’re lagging in sales, but do so with close monitoring of profit margins.


📈 Tip 3: Study the Market Report – Price Sensitivity and Demand

This is one of the most critical tools for Round 3.

Open the Market Report and look at the following:

  • Average selling price per tech in each region
  • Units sold per price point

Here’s what we learned from the data:

  • In the USA, prices ranged from $240 to $299/unit.
    For $299, you sold ~1,000 units.
    For $240, you sold ~2,300 units.

💡 This proves that the USA market is price sensitive — even a $20 difference can cut your volume in half.

  • In Asia-Pacific, the trend is even more extreme.
    At $1,600, you may sell over 5,000 units.
    At $2,000, that drops to 2,300.
    At $2,200, it drops to just 700 units.

You must track this sensitivity per market and adjust your pricing accordingly. A 20% change in price could cause a 70% drop in demand!

💬 Action: Plot a quick demand curve using Excel to visualize this and find your sweet spot.


🌍 Tip 4: Use the Market Outlook to Forecast Demand Growth

Next, review the Market Outlook section to understand demand trends.

In Round 3, you might see:

  • USA: +3% growth
  • Asia-Pacific: +8% growth
  • Europe: -3% decline

Use these values in your demand forecast. If you sold 13,600 units in the USA last round, a 3% growth means you can expect ~14,000 this round.

🔍 Quick Calculation:

Region

Last Round Sales

Forecast Growth

This Round Demand

USA

13,600

+3%

~14,008

Asia-Pacific

28,000

+8%

~30,240

Europe

14,500

-3%

~14,065

This is your baseline for calculating supply, marketing budgets, and production volume.


🧮 Tip 5: Build a Demand Matrix for All Tech Products

Now we cross-reference actual demand per technology.

In Round 2:

  • Tech 1 sold 13,000 (USA), 28,000 (Asia), 14,000 (Europe)
  • After applying the growth or decline rates, we project Round 3 demand.

For example:

  • Tech 1 in Asia could go from 28,000 to ~30,240 units.
  • Tech 2 may grow faster due to better network coverage.

Make a matrix with this format:

Tech

Region

Demand Forecast

T1

USA

14,000

T1

Asia-Pacific

30,240

T1

Europe

14,065

T2

USA

...

T2

Asia-Pacific

...

T2

Europe

...

This will guide your production and marketing allocation.


🌐 Tip 6: Track Network Coverage and Adjust Focus

Your network coverage (distribution network strength) is a major driver of sales. A low score here means fewer units sold even at the right price.

Check each region’s network strength for Tech 1 and Tech 2. For example:

  • Tech 2’s network coverage in Asia-Pacific might be rising — this is a chance to push sales harder.
  • Tech 1 could be plateauing, so focus less on expansion and more on price optimization.

Also, watch technology lifecycle trends:

  • Tech 1 = mature, stable
  • Tech 2 = high growth
  • Tech 3 or 4 = early stage or low availability

Adjust your budget and forecasts accordingly. For Tech 2, increase promotion and sales staff in regions with strong coverage.


🏭 Tip 7: Plan Production Efficiently

Now it’s time to match your demand forecast with production capacity.

💡 Don’t overproduce — it creates inventory cost.
💡 Don’t underproduce — you lose market share and revenue.

Use this formula:

Forecast Demand + Safety Stock – Inventory = Production Requirement

Also check:

  • Plant utilization rate (keep it around 85–90%)
  • Unit production cost by tech
  • Whether you need to expand capacity or outsource

Pro tip: Use Make vs. Buy analysis for high-cost techs.


💰 Tip 8: Optimize Pricing for Each Region

We already discussed price sensitivity in Tip 3. Now, determine your price-per-tech-per-region by:

  1. Reviewing last round’s results
  2. Plotting the price elasticity curve
  3. Matching price with perceived value and competitive price

💬 Rule of Thumb: Don’t be the cheapest, be the best value.

You can even try A/B pricing across regions — lower price in Asia-Pacific where demand is high, higher price in Europe with lower competition.


📣 Tip 9: Balance Your Marketing and Sales Staff

Don’t spend all your budget on promotion only — balance it with sales staff expansion and after-sales support.

For each region, allocate:

  • Promotion for awareness
  • Sales staff for conversion
  • After-sales for customer satisfaction

You’ll find this balance leads to better customer loyalty and repeat purchases in later rounds.


🧠 Tip 10: Prepare a Round Summary and Strategic Plan

Before submitting your Round 3 decisions, meet with your team to review:

  • Key assumptions and forecasts
  • Budget allocations by tech and region
  • Risks and what-if scenarios
  • Contingency plans (e.g., if price is too high, or factory downtime)

Create a 1-page round summary and save it. This helps you track your logic and adjust better in future rounds.


[Conclusion]

Round 3 is where teams start to diverge — the decisions you make now can give you a significant lead or cause you to fall behind.

By following these 10 Winning Tips, especially focusing on data-driven forecasting, competitor analysis, price sensitivity, and region-specific strategy, your team can confidently make smarter decisions and move ahead in the CESIM Global Challenge.

Thank you for watching, and stay tuned for our Round 4 guide, where we’ll cover expansion strategy, financial planning, and managing multiple product lines.

If you found this video helpful, please share it with your team or classmates. And for more tips, visit https://top30tipsforcesim.blogspot.com/ or email for FREE support for Round 1 and 2 at cesimhelp2020@gmail.com.

Let’s win CESIM together!

PART 2

Cesim Global Challenge Simulation Strategy Guide


Hello and welcome back to our strategic walkthrough for the Cesim Global Challenge simulation. In this video, we’ll focus on key decisions and winning tips to help you achieve top results across all rounds — especially from mid to late game, where production capacity, cost control, and market dominance really matter.
This guide includes deep insights into production planning, R&D, pricing, promotion, logistics, and financial strategy.

Let’s begin with one of the most critical decisions in this simulation: Production and Investment.


1. Production & Investment Strategy (Winning Tip #7)

Let’s take a look at our production planning.
As of this round, we’ve built significant plant capacity:

  • 6,600 units in the USA,
  • 4,400 units in India,
  • And additionally, 2,500 units through outsourced contract manufacturing.

That gives us a total capacity of 13,500 units. This is crucial to meet demand while minimizing cost per unit through economies of scale.

Demand Forecast & Production Balancing

Based on the latest market demand analysis:

  • In the USA, we expect to sell around 3,100 units.
  • In Europe, we project 3,000 units.
  • In Asia, around 4,800 units are forecasted.

So we need to balance production against this expected demand:

  • In Europe, for example, we can plan production of 2,200 units in local plants and supply the rest from the USA via export.
  • In Asia, we should produce mainly in India to serve the regional demand and avoid high logistics costs.

This demand-driven planning allows us to optimize our capacity utilization and reduce waste or overproduction. Always make sure your production forecast aligns with expected sales.


2. R&D (IND) Decisions

Let’s talk about Innovation and Development (IND).

In this round, we decided to add new features only for Take 2 products, as Take 3 and Take 4 are still in early stages. It’s wise to hold off on developing those until demand increases in the later rounds.

Why?

  • IND costs are very high at this stage.
  • The return on investment for new features is low when market demand is still small.

So we delay major R&D upgrades until:

  • Demand for those products justifies the cost,
  • And our cash flow can support larger development efforts.

This saves capital for marketing and production efficiency in early rounds.


3. Marketing Strategy (Winning Tip #8)

Now let’s move into Marketing — a crucial area for capturing market share and driving revenue.

We worked on three key levers:

  • Pricing,
  • Promotion budget,
  • Product features.

Product Features

We used:

  • 4 features for Take 1 globally,
  • 6 features for Take 2 in Europe,
  • And adjusted accordingly in Asia based on segment expectations.

Remember: more features don’t always mean more profit — only add what your customers value, not what just adds cost.

Pricing Strategy

We reduced prices to stay competitive:

  • From $299 to $289, and even $169 for certain segments to push volume.
    In Europe, for instance, the drop from $216 to $169 was strategic:
  • It increased demand,
  • While our production cost was low enough to still yield strong profit margins.

In Asia, prices were adjusted modestly — around $199, with aggressive promotion to push volume and maintain profitability.

Promotion & Advertising

We increased promotion budgets significantly — especially in Asia and Europe — to:

  • Improve brand awareness,
  • Drive higher sales,
  • And prepare for next rounds where brand equity will influence demand more than price alone.

Our advertising investment was key to the 83% increase in sales this round — a major win!


4. Logistics Strategy (Winning Tip #9)

Let’s talk about logistics and distribution. This is often overlooked — but critical for profitability.

We produced in:

  • USA for USA and export to Europe,
  • India for the Asian market only.

We avoided cross-continent exports from India to Europe or USA to Asia, since logistics costs would be too high.

Our logistics plan ensured:

  • On-time delivery,
  • Lower shipping costs,
  • And maximum local market responsiveness.

Yes, there might be a few unsatisfied orders due to limited exports, but overall profit was higher by focusing on local production and minimizing logistics expenses.


5. Finance & Cash Flow Management (Winning Tip #10)

Let’s move on to financial strategy.

In this round, we didn’t aim for maximum profit — instead, we focused on:

  • Boosting sales volume,
  • Using all production capacity,
  • And positioning ourselves for future rounds where unit costs will be lower.

Why this approach?

  • By maximizing production this round, we drove unit costs down for next round.
  • This lets us price more competitively and expand profit margins later.

We also:

  • Maintained a healthy cash balance,
  • Avoided unnecessary borrowing,
  • And preserved financial flexibility for R&D and expansion in later rounds.

This conservative but smart finance strategy ensures long-term victory — not just a short-term high score.


6. Overall Simulation Results and Next Round Outlook

With these strategies:

  • Our sales increased by 83%,
  • Production capacity was fully utilized,
  • And despite lower margins in some products, we secured a solid profit overall.

We also built strong brand awareness, market share, and global presence — which will pay off massively in Rounds 6–10.

Next round, we will:

  • Continue refining prices,
  • Launch Take 3 or Take 4 products as demand builds,
  • Increase automation to reduce labor costs,
  • And use precise demand forecasting to match supply with sales more efficiently.

7. Summary of Winning Tips

Let’s summarize the key lessons from this round:

Tip #

Strategy Area

Action

7

Production Planning

Match production to demand, balance regional capacity, avoid excess.

8

Marketing

Smart pricing, targeted features, and aggressive promotion.

9

Logistics

Produce locally, minimize cross-border exports to cut costs.

10

Finance

Focus on sales growth now, reduce costs, plan for long-term gains.

By following these tips, your team can scale fast, control costs, and dominate the simulation.


8. Final Advice & Free Resources

If you're a student or team leader looking for help in the next round, here’s what you can do:

📧 Get FREE support for Round 1 and Round 2 by emailing:
cesimhelp2020@gmail.com

📘 Download the Top 30 Winning Tips for CESIM simulation here:
👉 https://top30tipsforcesim.blogspot.com/

🎥 Rewatch this video anytime for key takeaways and apply them round by round.


[Closing Message]
Thank you so much for watching! I hope this video gave you actionable insights and confidence to lead your team to top results in the CESIM Global Challenge.

If you have any questions or need help with your simulation rounds, don’t hesitate to reach out by email.

💡 Wishing you great strategy, smart decisions, and ultimate success in your simulation journey.
Good luck — and let’s win the game together!

 

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